ChelPipe Group — Russian metallurgical group.
Digital project - metallurgy TEK 360 in partnership with RBC
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category
Digital -
client
ChelPipe Group -
industry
Production
What we did:
DIGITAL project TEK 360 in partnership with the largest online media - RBC, representing a combination of direct advertising, specialized exhibitions and presentations for business partners within the framework of one project, which is the optimal tool for implementing all of the goals and cost indicators.
Conditions before the campaign:
1. Decrease in demand for metallurgical products
2. Negative media background
3. Difficulties in achieving quality contact with a business audience
Results:
1) <1.2 million readings of analytical materials about ChelPipe and “white metallurgy” on RBC
2) 840 days of continuous publication
3) 802 486 unique users