Launching new ZTE model to the market
Brandformance strategy
What we did:
1. Product launch through brandformance strategy and work on the entire funnel of conversions at the same time.
2. Clustering the budget for target audiences with a unique message for each and tracking performance (transitions to retail) in real time.
Conditions before the campaign:
1. Launching a new model to the market (without discount)
2. Access to new target audiences, among which the brand had not previously built knowledge.
3. Limited budget during aggressive peak season campaigns
Results:
1) + 32% to the plan for contacts with target audience
2) Brand video in the Trends of Youtube
3) Product card in Yandex.Market TOP